 
                              SOCIOLOGY IN GRAPHIC DESIGN
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                              THE ETHEREAL DIET COKE
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                              PEPSI, IT'S IN THE DETAIL
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                              HALF A LOGO? IT HAS TO BE MCDONALD'S
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                              Piccadilly Circu...s
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                              SAN FRANCISCO SYMPHONY
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                              SELL THE SIZZLE, NOT THE STEAK
                      design theory
                   
                              COOKIE CUTTER CRICKET BRANDING
                      branding
                   
                              HAVE A BREAK, GO VIRAL?!
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