Whilst browsing Design Twitter, I came across a profile called One Minute Briefs. This is exactly as it sounds, where briefs are set and participants have one minute (although some usually spend a little more) creating artwork or a concept for their ideas. These are usually advertising random things, such as lawnmowers and National Days, but on occasion brands set briefs for amateurs to win prizes.
On this particular occasion, the brief was to advertise KitKats and this piece by Sam Hennig happened to go viral, due to it's simplicity and relevance to current events.
It has been widely documented through the pandemic that Zoom has taken up much of the working from home professional's day, and many have found it to be more difficult than actually going to their workplace, as well as having to deal with the struggles of living through a pandemic.
Although Sam Hennig is a professional creative at one of Surrey's largest agencies, the ability to quickly make the link between KitKat's 'have a break' slogan and the pandemic, plus the appearance of a calendar alongside KitKat fingers is really quite remarkable! The artwork works so well that it doesn't need the slogan copy for the viewer to *think* it.
It's definitely one of those "I wish I thought of that!" ideas!
